Quelles sont les évocations du développement durable ?

Alexandre Lapeyre () and Annie Bonnefont
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Alexandre Lapeyre: LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse, IUT Paul Sabatier - Institut Universitaire de Technologie - Paul Sabatier - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse
Annie Bonnefont: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Abstract: Frequently used in corporate communications, the notion of sustainable development remains complex for consumers. The main objective of this article is to investigate their representations. Results highlight some differences with institutional definitions, the existence of paradoxical views and evolutions in the space of 5 years. Some recommendations are suggested to improve the persuasiveness of corporate communications.

Keywords: sustainable development; communication; legitimacy; credibility; projective technique of collage; crédibilité; technique projective du collage; développement durable; légitimité (search for similar items in EconPapers)
Date: 2012-10-10
Note: View the original document on HAL open archive server: https://ut3-toulouseinp.hal.science/hal-03829652v1
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Published in Revue management & avenir, 2012, 56 (6), pp.34-53. ⟨10.3917/mav.056.0034⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03829652

DOI: 10.3917/mav.056.0034

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