L’INFLUENCE DES CARACTERISTIQUES DES MENUS DES SITES WEB MARCHANDS SUR LES REACTIONS EMOTIONNELLES ET LES INTENTIONS COMPORTEMENTALES DES INTERNAUTES

Jean-François Lemoine () and Thomas Sender ()
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Jean-François Lemoine: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, ESSCA Research Lab - ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School
Thomas Sender: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Date: 2022-10-13
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Published in Colloque Etienne Thil, Oct 2022, La Rochelle, France

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