A deck of cards to help track design trends to assist the creation of new products

Stéphane Goria ()

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Abstract: The more competition becomes important, the more companies need to innovate in order to survive. This requires creative, adaptable, strategic intelligence ability. We will focus here on the latter capacity and particularly on knowledge acquisition for anticipating product design changes and recognizing opportunities as well as threats related to possible innovations. To do this, we propose to focus on the search for and the identification of signals that allow us to identify trends and design constants to interpret some of them as opportunities or threats of disruptive innovations in product design. The specificity of our proposition is about a knowledge acquisition system that used a physical card game as a tool for data collection. The data collection is based on common points recognized in images during several games of a card deck that are not always played by the same people. Its drawback is that it requires manual indexing of the collected data and a paper printout of the cards. We have tested the feasibility of using this type of collection with students, which we also discuss in this paper.

Keywords: design product; trend monitoring; strategic intelligence; competitive intelligence; gamification; game with a purpose; serious game; gwap; innovation; creative intelligence; knowledge management; agility; agile method; table top game; card game; Organizational creativity; conception de produit; nouveau produit; ludification; jeu à but; jeu serieux; veille stratégique; veille technologique; veille design; veille concurrentielle; veille innovation; intelligence économique; intelligence collective; surveillance informationnelle; veille; gestion des connaissances; agilié; méthode agile; Jeu de cartes; collecte de données; Créativité organisationnelle (search for similar items in EconPapers)
Date: 2022-10-27
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Citations: View citations in EconPapers (1)

Published in International Journal of Technology, Innovation and Management (IJTIM), 2022, 2 (2), pp.1-17. ⟨10.54489/ijtim.v2i2.78⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03832883

DOI: 10.54489/ijtim.v2i2.78

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