LE MARKETING DE L'INNOVATION

Linda Hamdi-Kidar, Aurélie Hemonnet-Goujot (), Emmanuelle Le Nagard (), Delphine Manceau and Sophie Morin-Delerm ()
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Linda Hamdi-Kidar: TBS - Toulouse Business School
Aurélie Hemonnet-Goujot: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Emmanuelle Le Nagard: ESSEC Business School
Delphine Manceau: NEOMA - Neoma Business School
Sophie Morin-Delerm: Université Paris-Saclay, RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay

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Date: 2022-10-19
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Published in 2022

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