Change management and innovation practices during pandemic in the middle east e-commerce industry

Ahmed Saleh Mohamed Alichleh Al-Ali, Gyanendra Singh Sisodia, Bhumika Gupta () and Murale Venugopalan
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Ahmed Saleh Mohamed Alichleh Al-Ali: Ajman University
Gyanendra Singh Sisodia: Ajman University
Bhumika Gupta: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Murale Venugopalan: Amrita Vishwa Vidyapeetham

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Abstract: This study highlights the appropriateness of innovation management principles to successfully manage radical change in the e-commerce industry during the COVID-19 period. The study focuses on transforming delivery platforms in the context of popular e-commerce organizations in the U.A.E. We conducted the study through interviews, and the results reflect the development of three major themes (shifting consumer behavior, implementation of innovation, and innovation for effective change management) since the beginning of the COVID-19 pandemic. During the transition stage, critical aspects concerning product delivery have emerged to stabilize logistics performance with sustainability. The study suggests that firms need to be faster and more flexible to address the market uncertainty through innovative practices. Similar organizations can use this study to develop mechanisms to improve their delivery systems. Additionally, the study also argues that collaborative innovation significantly contributes to the enhancement of consumers' well-being and boosts economic growth.

Keywords: Middle east; COVID-19; Pandemic; Change management; Innovation; Consumer behaviour; E-commerce; Sustainable Development Goals (search for similar items in EconPapers)
Date: 2022-04
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Citations: View citations in EconPapers (2)

Published in Sustainability, 2022, Special Issue E-business, Information Systems Management and Sustainable Strategy Development in the Digital Era, 14 (8), pp.4566. ⟨10.3390/su14084566⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03846152

DOI: 10.3390/su14084566

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