The impact of nature video exposure on pro-environmental behavior: An experimental investigation

Lisette Ibanez and Sébastien Roussel ()

Post-Print from HAL

Abstract: We analyze whether exposure to a nature documentary increases pro-environmental behavior (PEB). We test this causal link in an experiment where subjects viewed a video featuring either an urban (control treatment) or a nature setting (nature treatment). We consider two types of behavior: a monetary donation to an environmental non-governmental organization (ENGO) that we call an eco-donation, and subsequently, a non-monetary decision (i.e., recycle or not recycle headphone protectors) that we call an eco-action. We find that virtual exposure to nature boosts both eco-donation and eco-action. Interestingly, the increase in PEB only occurs for individuals who express low environmental values. We did not find any negative or positive spillover effects on the eco-action. We finally provide robustness checks and discuss policy implications.

Date: 2022
New Economics Papers: this item is included in nep-agr, nep-env and nep-exp
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-03847453v1
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in PLoS ONE, 2022, 17 (1), pp.e0275806. ⟨10.1371/journal.pone.0275806⟩

Downloads: (external link)
https://hal.inrae.fr/hal-03847453v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03847453

DOI: 10.1371/journal.pone.0275806

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().