How do consumers perceive artistic innovation? Scale development and validation

Aranzazu Gaztelumendi (), Richard Huaman () and Dominique Bourgeon-Renault ()
Additional contact information
Richard Huaman: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Dominique Bourgeon-Renault: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

Post-Print from HAL

Keywords: artistic innovation; Consumer perception (search for similar items in EconPapers)
Date: 2022-05-18
References: Add references at CitEc
Citations:

Published in 38e Congrès International de l’Association Française du Marketing (AFM), May 2022, Tunis, Tunisia

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03853941

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().