Retailers’ territorial legitimacy and local food product sales

Légitimité territoriale des grandes surfaces alimentaires et vente de produits locaux

Fabrice Cassou, Marie-France Gauthier-Peiro and Bruno Mazières
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Fabrice Cassou: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Marie-France Gauthier-Peiro: CREOP - Centre de Recherches sur l'Entreprise, les Organisations et le Patrimoine - GIO - Gouvernance des Institutions et des Organisations - UNILIM - Université de Limoges
Bruno Mazières: CREOP - Centre de Recherches sur l'Entreprise, les Organisations et le Patrimoine - GIO - Gouvernance des Institutions et des Organisations - UNILIM - Université de Limoges

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Abstract: Local food product consumers attend different points of sale including large food retailers. We argue that consumers' behavior could be impacted as retailers are perceived as having a territorial legitimacy in marketing local food. This leads to direct or indirect effects such as: 1) willing to return to this store; 2) recommending their retail store to people they know; 3) willing to purchase their local food products in this retail store in the future.

Keywords: local food product; territorial legitimacy; behavioral intention; purchase intention; large food retailer; produit local; légitimité territoriale; intention comportementale; achat futur; grande surface alimentaire (search for similar items in EconPapers)
Date: 2022-11-16
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Published in Systèmes alimentaires / Food Systems, 2022, 2022 (7), pp.53-81. ⟨10.48611/isbn.978-2-406-14229-4.p.0053⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03856171

DOI: 10.48611/isbn.978-2-406-14229-4.p.0053

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