The “raison d’être” of the organization: a formulation based on organizational identity

Raison d’être des organisations: une formulation émanant de l’identité organisationnelle

Éric Gautier (), David Moriez () and Catherine Voynnet-Fourboul ()
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Éric Gautier: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel
Catherine Voynnet-Fourboul: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - Université Paris-Panthéon-Assas

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Abstract: The current trend is to define the raison d'être of companies as a follow-up to the incentives of the Pact Law and thus give impetus to corporate social responsibility. However, the raison d'être evokes a subject more internal to the organization. The objective of this paper is to show the path leading to the expression of a raison d'être based on organizational identity. The methodology consists of observing this process from four interventions of a specialised consultant to the reactions of the intra-company teams. This in-depth work carried out within organizations enables employees to be involved and to achieve an alignment between strategy and identity.

Keywords: RSE - Responsabilité sociale des entreprises; raison d'être; singularité; alignement (search for similar items in EconPapers)
Date: 2022
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Published in Question(s) de Management, 2022, 4 (41), pp.107-117. ⟨10.3917/qdm.221.0107⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03858034

DOI: 10.3917/qdm.221.0107

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