Differentiation in multinationals’ CSR practices towards their territories
De la diferenciación de las prácticas de RSE de la empresa multinacional con respecto a sus territorios de implantación
Anna Cournac ()
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Anna Cournac: LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse
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Abstract:
The purpose of this article is to investigate the social behaviour of multinational corporations towards their business territories, analysing social practices and their determinants. An empirical study of practices in a sample of French multinational corporations observes that a selective approach is applied in the choice of social actions, which differs according to the place firms are located. This study helps to demythologize multinationals' corporate social responsibility behaviour towards their business territories. It shows a concentration of actions benefiting a small number of places, and a strategic approach in the choice of the spatial scale of regulation for certain questions.
Keywords: CSR; Multinational Corporation; territory; strategic management of CSR; RSE; empresa multina- cional; territorio; gestión estratégica de la RSE; entreprise multinationale; territoire; management stratégique de la RSE (search for similar items in EconPapers)
Date: 2015
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Published in Management international = International management = Gestión internacional, 2015, 19 (4), pp.155-167. ⟨10.7202/1043083ar⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03859671
DOI: 10.7202/1043083ar
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