A Configurational Approach to Understanding the Drivers of Mobile Phone Usage in Developing Countries

Evelyn Odonkor and Jessie Pallud
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Evelyn Odonkor: AUP - The American University of Paris
Jessie Pallud: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg

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Abstract: While mobile technology adoption has been largely examined by IS research, the symbolic meanings related to these technologies and the role they play in the adoption of mobile technologies in developing countries has been neglected. Thus, this study examines the effects of symbolic drivers (extended self, uniqueness, and status gain), experiential (flow), and functional drivers (ease of use, usefulness) on mobile technology usage by applying the fuzzy-set configurational approach (fsQCA). Survey responses were collected from 430 inhabitants from Ghana. The results show six configurations in which different combinations of symbolic meanings with traditional adoption factors lead to mobile phone usage. These multiple configurations reveal that there is not a single optimal feature that leads to mobile phone adoption in developing countries but rather a blend of features, depending on different combinations of symbolic, experiential, and functional variables.

Keywords: Developing Countries; Extended Self; Fuzzy-Set Qualitative Comparative Analysis (fsQCA); Ghana; Mobile Phone Adoption; Symbolic Drivers (search for similar items in EconPapers)
Date: 2022
New Economics Papers: this item is included in nep-ict, nep-mfd and nep-pay
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Published in Journal of Global Information Management, 2022, 30 (1), pp.22. ⟨10.4018/jgim.299322⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03866912

DOI: 10.4018/jgim.299322

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