How B2B Salespeople Use Social Media: a Practice Theory Approach

Laurianne Schmitt, Eric Casenave and Jessie Pallud
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Laurianne Schmitt: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg
Eric Casenave: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg
Jessie Pallud: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg

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Date: 2021-10
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Published in Décisions Marketing, 2021, 104 (4), pp.199-216

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