Quels enseignements tirer de la série tv Dr House pour l'ethnomarketing ? Vers un « ethnomarketing aménagé »

Olivier Badot and Jean-François Lemoine ()
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Olivier Badot: ESCP Europe - Ecole Supérieure de Commerce de Paris, IAE Caen - Institut d'Administration des Entreprises - Caen - UNICAEN - Université de Caen Normandie - NU - Normandie Université
Jean-François Lemoine: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, UP1 - Université Paris 1 Panthéon-Sorbonne, ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School

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Date: 2013-06-24
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Published in Revue management & avenir, 2013, N° 61 (3), pp.13-29. ⟨10.3917/mav.061.0013⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03876163

DOI: 10.3917/mav.061.0013

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