European consumers attitudes toward ethnic foods: case of date fruits

Fatima El Hadad-Gauthier (), Bleoussi Monhoussou, Abdelhakim Hammoudi () and Maria Perito ()
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Fatima El Hadad-Gauthier: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes
Bleoussi Monhoussou: CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes
Abdelhakim Hammoudi: UMR PSAE - Paris-Saclay Applied Economics - AgroParisTech - Université Paris-Saclay - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Maria Perito: Facoltà di Bioscienze e tecnologie agro-alimentari e ambientali - Faculty of Bioscience and Agro-Food and Environmental Technology [Teramo] - UniTE - Università degli Studi di Teramo, INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: This study focuses on the perception of ethnic foods by European consumers. The aim of this work is to enrich the literature on the analysis of consumer perception of ethnic foods by focusing on the socio-demographic characteristics of consumers, the possible role played by product attributes, psychographic characteristics, and willingness to pay for these products, specifically date fruits. We surveyed a representative sample of 1123 Italian and French consumers. Using an ordered logit model, we found that, as for any other product, geographical indication, region of production, organic character, and fair trade are attributes that individuals consider in their purchase decisions for ethnic foods. Similarly, country of origin is a source of quality for ethnic foods such as dates. The results reveal that women, more educated individuals, and Generation Z (younger individuals) have a higher willingness to pay for organic, fair trade, and GI-labeled ethnic foods. Finally, this willingness to pay is driven more by product knowledge than by cognitive closeness to the ethnic food.

Keywords: CONSUMER BEHAVIOUR; ORGANIC FOODS; HUMAN FEEDING; FRUIT; DATES; WILLINGNESS TO PAY; QUALITY LABELS; FAIR TRADE; PROVENANCE; FRANCE; ITALY; COMPORTEMENT DU CONSOMMATEUR; ALIMENT BIOLOGIQUE POUR HOMME; ALIMENTATION HUMAINE; DATTE; CONSENTEMENT A PAYER; LABEL DE QUALITE; COMMERCE EQUITABLE; ITALIE (search for similar items in EconPapers)
Date: 2022-08
New Economics Papers: this item is included in nep-agr, nep-dcm and nep-env
Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-03879642v1
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Published in Foods, 2022, 11 (15), pp.2192. ⟨10.3390/foods11152192⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03879642

DOI: 10.3390/foods11152192

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