Business-to-business and self-governance practice in the digital knowledge economy: learning from pharmaceutical e-detailing in Thailand

Ronan de Kervenoael, Alexandre Schwob, Inci Toral Manson and Chatlada Ratana
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Ronan de Kervenoael: ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business
Alexandre Schwob: Excelia Group | La Rochelle Business School
Inci Toral Manson: University of Birmingham [Birmingham]
Chatlada Ratana: Aston University [Birmingham]

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Date: 2022-09
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Published in Asian Business and Management, 2022, 21 (4), pp.598-622. ⟨10.1057/s41291-020-00141-z⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03880845

DOI: 10.1057/s41291-020-00141-z

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