Audio-visual industry and digital platforms in India: A contribution from political economy of communication

Philippe Bouquillion () and Christine Ithurbide ()
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Philippe Bouquillion: LabSIC - Laboratoire des Sciences de l'Information et de la Communication - LABEX ICCA - UP13 - Université Paris 13 - Université Sorbonne Nouvelle - Paris 3 - CNRS - Centre National de la Recherche Scientifique - UPCité - Université Paris Cité - Université Sorbonne Paris Nord - Université Sorbonne Paris Nord
Christine Ithurbide: Passages - UB - Université de Bordeaux - ENSAP Bordeaux - École nationale supérieure d'architecture et du paysage de Bordeaux - UBM - Université Bordeaux Montaigne - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article examines the role played by digital platforms in the transformation of the audio-visual industry in India. Are video-on-demand platforms contributing to India's growing dependence on global players or are they asserting the diversification of domestic players and the progress of Indian capitalism in the cultural and digital industries? To answer, we analyse the strategies of competition and collaboration between historical audio-visual players versus communication players, the dynamics of foreign ownership and the content localisation strategies of global players. We conclude that the study of digital platforms offers an important insight into new forms of economic and cultural hegemony in the cultural industries.

Keywords: India; Audiovisual Industry; Digital Platform; Coopetition; Transnational Players; Political Economy of Communication (search for similar items in EconPapers)
Date: 2022
New Economics Papers: this item is included in nep-com, nep-cul and nep-pay
Note: View the original document on HAL open archive server: https://hal.science/hal-03885296v1
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Published in Global Media and Communication, 2022, 18 (3), pp.345-364. ⟨10.1177/17427665221125548⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03885296

DOI: 10.1177/17427665221125548

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