Price Display In Toys Catalogue And Children's Cognitive Process Due To This Presentation

Présentation des prix dans les catalogues de jouets et traitement cognitif des prix induits chez les enfants

Coralie Damay () and Nathalie Guichard ()
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Coralie Damay: ISC Paris - Institut Supérieur du Commerce de Paris
Nathalie Guichard: UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Abstract: This research deals with the different ways to present price in a sample of toys' catalogues. It first focuses on the writing process of Christmas list by children and more precisely on their use of catalogues. If they use catalogues we wonder if children pay attention to prices. Secondly, an elaborate analysis of price display in catalogues allows determining cognitive processes infer on children depending on the various price presentation technics.

Keywords: Children; Cognitive process; Price; Toys catalogue; Christmas; Enfant; Noël; Prix; Catalogue de jouets; Traitement cognitif (search for similar items in EconPapers)
Date: 2013-09
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Published in Revue Française du Marketing, 2013, 243, pp.5-21

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03894637

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