Effets de forme et de terminaison des prix: une comparaison enfants – adultes

Coralie Damay, Nathalie Guichard () and Amélie Clauzel ()
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Coralie Damay: ISC Paris - Institut Supérieur du Commerce de Paris
Nathalie Guichard: UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne
Amélie Clauzel: UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Abstract: This paper presents a comparison of the effects of price presentation to child and adult populations, in terms of form (round versus odd prices) and ending. It highlights contrasting results about prices allocation on their level and also some commonalities between the two populations results. Children more than adults opt for round prices in the case of products with low value price while the two populations (children and adults) agree on a less frequent use of decimal prices for higher unit value products). The study also underlines the plebiscite for a zero-ending in the case of decimal prices, particularly for products with low unit value.

Date: 2014-10-16
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Published in Revue management & avenir, 2014, N° 72 (6), pp.91-112. ⟨10.3917/mav.072.0091⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03894741

DOI: 10.3917/mav.072.0091

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