Assessment of alliance-wide rewards experience of alliance-wide loyalty programmes offered by alliance carriers

Vikrant Janawade (), Roblyn Simeon and Nadine Tournois ()
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Vikrant Janawade: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Roblyn Simeon: SFSU - San Francisco State University
Nadine Tournois: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur

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Date: 2022-01-20
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Published in International Marketing Trends Conference,, Jan 2022, Rome, Italy

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