Le marketing comme projet éthique

Amina Béji-Bécheur () and Marie-Eve Laporte ()
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Amina Béji-Bécheur: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Marie-Eve Laporte: IAE Paris - Sorbonne Business School

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Date: 2022
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Published in Petits manuels de la grande transition: vers une autre gestion, Les Liens qui Libèrent, 2022, 979-10-209-1103-2

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