Augmenter la perception du risque pour motiver le changement de comportement, une stratégie à utiliser avec précaution en santé publique

Marie-Eve Laporte (marie-eve.laporte@orange.fr) and Lydiane Nabec (lydiane.nabec@u-psud.fr)
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Marie-Eve Laporte: IAE Paris - Sorbonne Business School
Lydiane Nabec: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11

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Date: 2022
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Published in Marketing social et Nudges: comment changer les comportements en santé ?, éditions ems, 2022, 978-2-37687-548-2

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