To get rid of a product: classification of main motivations from consumers experiences analyses

Se séparer d'un produit classification des principales motivations par l'analyse de récits de consommateurs

Camille Lebossé
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Camille Lebossé: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: The practices of consumers with products they no longer use (keeping, discarding, giving, processing, reselling the good) have received limited attention in the marketing literature and have rarely been studied simultaneously. Given the importance of the circular economy, this research aims to better understand the generic motivations of consumers behind the potential diversity of their post-use practices. Following a hierarchical upward classification via the Alceste software based on phenomenological interviews (N=16), the results allow to identify four main motivations: ensure intergenerational transmission, adopt eco-responsible behavior, look for a good « deal » and perpetuate the use of a passion-product.

Keywords: post use consumer behavior; second hand market; motivation; comportement post usage; marché de seconde main; motivations (search for similar items in EconPapers)
Date: 2022-06-23
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Published in Colloque Prix & Valeur, Jun 2022, Tours, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03943788

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