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Penser l’animal comme consommateur. Un tournant ontologique en consumer research

Boris Collet ()
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Boris Collet: Université de Lille, LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille

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Abstract: Starting from the observation that animals are absent from consumer research, this paper is a call to (re)consider the place of animals within our discipline by exploring the possibility of "animals as consumers". Drawing the anthropology of nature and animal studies, we propose to discuss the epistemological and methodological implications of an "animal turn" in consumer research. To develop this research agenda, we introduce etho-ethnography (Lestel, 2006; Lestel et al., 2006) as a method in consumer research

Keywords: etho-ethnography; animal studies; animalism; ontological turn; ethology; étho-ethnographie; animalisme; tournant ontologique; éthologie (search for similar items in EconPapers)
Date: 2022-11-17
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Published in 21èmes Journées Normandes de Recherche sur la Consommation, Nov 2022, Le Havre, France

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