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The Political Legacy of Entertainment TV

Ruben Durante (), Paolo Pinotti and Andrea Tesei
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Ruben Durante: UPF - Universitat Pompeu Fabra [Barcelona], CEPR - Center for Economic Policy Research, ECON - Département d'économie (Sciences Po) - Sciences Po - Sciences Po - CNRS - Centre National de la Recherche Scientifique
Paolo Pinotti: Bocconi University [Milan, Italy], CEPR - Center for Economic Policy Research
Andrea Tesei: QMUL - Queen Mary University of London, CEP - LSE - Centre for Economic Performance - LSE - London School of Economics and Political Science, CEPR - Center for Economic Policy Research

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Abstract: We study the political impact of commercial television in Italy exploiting the staggered introduction of Berlusconi's private TV network, Mediaset, in the early 1980s. We find that individuals with early access to Mediaset all-entertainment content were more likely to vote for Berlusconi's party in 1994, when he first ran for office. The effect persists for five elections and is driven by heavy TV viewers, namely the very young and the elderly. Regarding possible mechanisms, we find that individuals exposed to entertainment TV as children were less cognitively sophisticated and civic-minded as adults, and ultimately more vulnerable to Berlusconi's populist rhetoric.

Date: 2019-07-01
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Citations: View citations in EconPapers (17)

Published in American Economic Review, 2019, 109 (7), pp.2497-2530. ⟨10.1257/aer.20150958⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03948081

DOI: 10.1257/aer.20150958

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