Contribution à l’étude de la taille de l’ensemble de considération: une application aux enseignes de restauration

Anne-Gaëlle Jolivot () and Jean-Louis Chandon
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Anne-Gaëlle Jolivot: CEROG - Centre d'Etudes et de Recherche sur les Organisations et la Gestion - Université Paul Cézanne - Aix-Marseille 3
Jean-Louis Chandon: CEROG - Centre d'Etudes et de Recherche sur les Organisations et la Gestion - Université Paul Cézanne - Aix-Marseille 3

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Date: 2002-01-25
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Published in 2ème Congrès sur les Tendances du marketing en Europe, ESCP EUROPE, Jan 2002, Paris, France

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