A generational gap regarding fast fashion consumption ? Highlighting the effect of social desirability

Edith Nicolas de Lamballerie and Ludivine Destoumieux
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Edith Nicolas de Lamballerie: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Ludivine Destoumieux: TBS - Toulouse Business School

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Keywords: Consommations; Fashion; Mode (search for similar items in EconPapers)
Date: 2023-01
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Published in International Marketing Trends Conference, Jan 2023, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03955654

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