Impact de la modalité d'inscription dans l'économie sociale et solidaire (ESS) sur la confiance des consommateurs

Edith Nicolas de Lamballerie, Pauline Jacquier and Juliette Launey
Additional contact information
Edith Nicolas de Lamballerie: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Pauline Jacquier: Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres
Juliette Launey: Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

Post-Print from HAL

Abstract: This exploratory qualitative research focuses on the impact of the type of registration mode in the Social and Solidarity based Economy (ESS) chosen by fashion companies on consumer trust. Direct (professional insertion) and indirect (sponsorship/foundation) initiatives are distinguished, and a three-dimensional conception of consumer trust (credibility, integrity, benevolence) is adopted. The results indicate that consumer trust is lower for indirect initiatives. Indeed, fashion companies with direct initiatives are perceived as credible, honest and having benevolence, whereas fashion companies with indirect initiatives are perceived as lacking benevolence and, for some, integrity. This research also suggests an extended conception of benevolence as a component of trust, in the case of Social and Solidarity based Economy fashion companies. Limitations and future research directions are discussed.

Keywords: Économie Sociale et Solidaire; ESS; Confiance du consommateur; Mode; Social and Solidarity based Economy; Consumer Trust; Fashion (search for similar items in EconPapers)
Date: 2022-01-20
New Economics Papers: this item is included in nep-hme
Note: View the original document on HAL open archive server: https://hal.science/hal-03955770v1
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in 21st International Marketing Trends Conference (IMTC) 2022, Jan 2022, Rome, Italie

Downloads: (external link)
https://hal.science/hal-03955770v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03955770

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().