Explaining the Nonalignment of Ecosystem Partners: a Structuralist Approach

Magali Malherbe and Albéric Tellier
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Magali Malherbe: UNICAEN - Université de Caen Normandie - NU - Normandie Université
Albéric Tellier: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Developing a new value proposition requires that a set of partners align their interests. The challenge is to define an ecosystem strategy and agree on its constitutive features. Drawing on a "structuralist approach", we provide insights into the conditions that constrain the alignment of partners. We conducted a longitudinal process study of the ecosystem of mobile contactless services in France that failed to reach alignment among partners. A comprehensive twelve-year picture of the ecosystem is created using a double-analytical design that reinforces the accuracy of the analysis. Our results highlight the factors that hinder the alignment of partners and lead to the development of an ecosystem based on a very different blueprint at the expense of its initial contributors. We reveal three sources of nonalignment: an overly ambitious and loosely defined value proposition, a value distribution risk, and inconsistencies in the multiscale institutional context.

Keywords: Ecosystem Innovation; coopetition; ecosystem; event history analysis; interorganizational relations; qualitative methods; technology (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (1)

Published in Strategic Organization, 2022

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03959732

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