Big girls, you are beautiful: the positive consumer response towards inclusive sizing

Béatrice Parguel (), Gaelle Pantin-Sohier () and Caroline Lancelot Miltgen
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Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Gaelle Pantin-Sohier: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Caroline Lancelot Miltgen: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Etudes; du; consommateur (search for similar items in EconPapers)
Date: 2022-12
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Published in ANZMAC Conference, Dec 2022, Perth, Australie

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03960302

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