Pratique(s) (du) marketing: explorations conceptuelles et empiriques

Isabelle Collin-Lachaud, Pierre Volle (), Laurent Busca (), Guillaume Do Vale, Florence Jacob () and Eric Cazenave
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Isabelle Collin-Lachaud: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille
Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Laurent Busca: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse
Florence Jacob: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing; Pratiques (search for similar items in EconPapers)
Date: 2019-05
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Published in 35ème congrès international de l'afm, May 2019, Le Havre, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03967491

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