Proposal for an explanatory model of the gap between intention to behavior in food buying context

Proposition d’un modèle explicatif de l’écart entre intention et comportement responsable en contexte d’achat alimentaire

Eric Lombardot and Ophélie Mugel
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Eric Lombardot: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, UP1 - Université Paris 1 Panthéon-Sorbonne
Ophélie Mugel: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12, UPE - Université Paris-Est

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Abstract: Sustainable development and responsible consumption are becoming more and more important in the daily lives of individual consumers and modify their representations of food. However, resistance and neutralization practices often limit the transformation of favorable intentions into actual behaviors. The objective of this study is to analyze the contextual obstacles this transformation faces through a qualitative exploratory study on 64 respondents. The theoretical implications are rooted in an experiential perspective of consumption and the managerial implications deduced through identified inconsistencies in the current responsible offer.

Keywords: responsible consumption; food; obstacles; distribution; neutralization theory; consommation responsable; freins; alimentation; théorie de la neutralisation (search for similar items in EconPapers)
Date: 2017
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Published in Revue de l'Organisation Responsable, 2017, 12 (1), pp.17. ⟨10.3917/ror.121.0017⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03968821

DOI: 10.3917/ror.121.0017

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