The influence of brand community on co-creation: a cross national study of the brand AXE in France and Tunisia

Héla Benmiled Cherif (), Hans Ruediger Kaufmann and Agapi Manarioti
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Héla Benmiled Cherif: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, UP1 - Université Paris 1 Panthéon-Sorbonne
Hans Ruediger Kaufmann: School of Business - University of Nicosia

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Date: 2016
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Published in World Review of Entrepreneurship, Management and Sustainable Development, 2016, 12 (2/3), pp.285. ⟨10.1504/WREMSD.2016.074971⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03968832

DOI: 10.1504/WREMSD.2016.074971

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