Consumer innovativeness, perceived innovation and attitude towards “neo-retro”-product design

Laurence Fort-Rioche and Claire-Lise Ackermann ()
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Laurence Fort-Rioche: ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business
Claire-Lise Ackermann: ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business

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Abstract: The purpose of this paper is to examine if "neo-retro"-product design, which is based on the reinterpretation of forms from the past, can paradoxically convey design newness and looks at how such products are perceived by innovators.

Date: 2013-09-30
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Published in European Journal of Innovation Management, 2013, 16 (4), pp.495-516. ⟨10.1108/EJIM-02-2013-0013⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03969444

DOI: 10.1108/EJIM-02-2013-0013

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