Museum experiences related online: it depends on the sex !

Transmettre son expérience au musée par les avis en ligne: tout dépend du sexe !

Caroline Riché, Marion Vidal (marion.vidal@protonmail.com) and Amélie Clauzel (clauzel.evry@gmail.com)
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Caroline Riché: ICD - Institut International du Commerce et du Développement
Marion Vidal: ICD - Institut International du Commerce et du Développement
Amélie Clauzel: UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Abstract: Visiting a museum is a complete service offering so there are many criteria of visitors' satisfaction. The visitors represent a connected public. Recognizable online by their sex, they share frequently their opinion on a community platform. A quantitative and qualitative study examines the influence of the contributor's sex on the way it tells about its visit experience. Effects of sex are raised, men being more severe than women. Mens' judgment is based on central attributes of the exhibition as the artworks. The female public values ??more emotional and social aspects of the museum experience. This analysis has managerial stakes for museums and service providers but also for community managers managing the online reputation of these cultural institutions.

Keywords: sex; museums; museum experience; visitors; online reviews; sexe; musées; expérience muséale; avis en ligne; visiteur (search for similar items in EconPapers)
Date: 2014-03-31
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Published in Question(s) de Management, 2014, 5 (1), pp.89-102. ⟨10.3917/qdm.141.0089⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03970553

DOI: 10.3917/qdm.141.0089

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