Hedonic Contamination of Entertainment

Cristel Antonia Russell, Dale Russell, Andrea Morales and Jean-Marc Lehu
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Cristel Antonia Russell: AU - American University Washington D.C.
Dale Russell: Uniformed Services University
Andrea Morales: ASU - Arizona State University [Tempe]
Jean-Marc Lehu: UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Date: 2017-03-07
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Published in Journal of Advertising Research, 2017, 57 (1), pp.38-52. ⟨10.2501/JAR-2017-012⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03970582

DOI: 10.2501/JAR-2017-012

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