Cross-canal: comment le site Internet d’une enseigne modifie le comportement de ses clients en magasin

Régine Vanheems ()
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Régine Vanheems: UP1 - Université Paris 1 Panthéon-Sorbonne, PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Date: 2012
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Published in Revue Française de Gestion, 2012, 227, pp.13-29

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