Le marketing doit-il contribuer à faire cesser la consommation d'animaux ?

Pierre Blondet ()
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Pierre Blondet: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - Université Paris-Panthéon-Assas

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Date: 2022
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Published in Dominique Roux; Eric Remy. Le marketing doit-il penser sa propre disparition?, Carnets de la consommation, pp.41-42, 2022

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