La valeur résiduelle perçue: vers une compréhension plus fine de la fin de vie des objets

Dominique Kréziak (), Isabelle Prim-Allaz () and Elisabeth Robinot ()
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Dominique Kréziak: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Isabelle Prim-Allaz: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Elisabeth Robinot: UQAM - Université du Québec à Montréal = University of Québec in Montréal

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Date: 2020
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Published in La valeur perçue en marketing, 2020

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