To acculturate or not to acculturate: Identity construction via media consumption

Célina Stamboli and Sondes Zouaghi ()
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Sondes Zouaghi: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Date: 2010-06-10
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Published in 5th Consumer Culture Theory conference 2010, Winsconsin School of Business, University of Wisconsin, Jun 2010, Madison (Wisconsin, United States

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