The impact of price variance characteristics on price fairness perception: The moderating effect of economic benefit

Thi Minh Hang Vu (), Sylvie Llosa () and Lionel Nicod ()
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Lionel Nicod: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2022-05-19
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Published in Congrès de l'AFM, May 2022, Angers, France

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