Mobilisation de la technique du « client mystère » pour mieux lutter contre le tabagisme

Christian Ben Lakhdar (), Xavier Elharrar, Emmanuelle Béguinot and Yves Martinet
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Christian Ben Lakhdar: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Date: 2022-09-08
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Published in Karine GALLOPEL-MORVAN (eds); Dominique CRIE (eds). Marketing social et nudge, 10, EMS Editions, pp.123-132, 2022, Collection Ad Salutem, 978-2-37687-548-2. ⟨10.3917/ems.gallo.2022.01.0123⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03980127

DOI: 10.3917/ems.gallo.2022.01.0123

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