When e-commerce becomes more human by transposing the hospitality concept to merchant websites

Soffien Bataoui ()
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Soffien Bataoui: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2022-03
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Published in Journal of retailing and consumer services, 2022, 65, pp.102831. ⟨10.1016/j.jretconser.2021.102831⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03981281

DOI: 10.1016/j.jretconser.2021.102831

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