Perceived authenticity, umbrella destination brand, and daughter destination brand: an exploratory study of Lubéron perceived authenticity

Sabine Reydet (), Julien Couder (), Blandine Ageron () and Gildas Barbot ()
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Sabine Reydet: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Julien Couder: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Blandine Ageron: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Gildas Barbot: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2022-05-18
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Published in Congrès de l'Association Française du Marketing (AFM), May 2022, Tunis, Tunisia

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03982565

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