Organiser la relation client augmentée

Isabelle Prim-Allaz () and Pierre Volle ()
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Isabelle Prim-Allaz: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing; Relation client (search for similar items in EconPapers)
Date: 2019
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Published in Stratégie client augmentée, pp.291-308, 2019

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03985422

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