L’expérience client comme levier de création de valeur – Réalité virtuelle, expérience immersive, valeur perçue et comportement des internautes

Pierre Volle () and Ahmed Anis Charfi
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Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Ahmed Anis Charfi: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marketing; Valeur perçue; Expérience client (search for similar items in EconPapers)
Date: 2020
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Published in La valeur perçue en marketing, pp.87-101, 2020

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03985443

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