’Est-ce que je signe ?’: Exploration des réponses de l'internaute vis-à-vis des pétitions en ligne

Anne Carminati, Elisa Monnot and Béatrice Parguel ()
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Anne Carminati: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Elisa Monnot: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Online petitions are one of the most popular e-democratic tools and their use is currentlyincreasing. So far, the literature has focused on the success of these online petitions and on thefactors that can influence the number of signatures, but not on the psychology of potentialsignatories. This research aims at exploring the diversity of behavioral, affective,psychological and cognitive responses to online petitions, as well as their antecedents. To doso, we conducted a thematic content analysis of nineteen semi-structured individualinterviews. The results allow us to build an integrative model of behavioral, affective,cognitive and psychological responses, which takes into account the context, the petitiondesign and individual factors.

Keywords: Pétitions en ligne; e-participation; comportement de l’internaute; intention de signer; réponses; online petitions; surfer behaviour; intention to sign; responses (search for similar items in EconPapers)
Date: 2021-09
Note: View the original document on HAL open archive server: https://hal.science/hal-03985789v1
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Published in Colloque sur le Marketing Digital, Sep 2021, Paris, France

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