Gestion de la relation client

Frédéric Jallat, Ed Peelen, Eric Stevens and Pierre Volle ()
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Frédéric Jallat: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris
Eric Stevens: ESCEM Tours Poitiers - ESCEM School of Business and Management - Groupe école supérieure de commerce et de management Tours-Poitiers
Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Synthèse des concepts et un bilan des pratiques dans le domaine de la gestion relation client.

Keywords: Marketing; Gestion de la relation client; Expérience client; CRM (search for similar items in EconPapers)
Date: 2018
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Published in 2018

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03985948

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