Adding a prosocial spirit to loyalty programs: the double effect of warm glow

Aida Mimouni -Chaabane and Béatrice Parguel ()
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Aida Mimouni -Chaabane: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2021
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Published in Observatoire de la Philanthropie, 2021, Montréal, Canada

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