Talking about my generation: revisiting the influence of age in luxury counterfeit consumption in GCC countries

Cécile Chamaret, Béatrice Parguel (), Julia Pueschel and Pierre Valette-Florence ()
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Cécile Chamaret: CRG I3 - Centre de recherche en gestion i3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Julia Pueschel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Abstract: This research investigates the influence of age in luxury counterfeit consumption in the GulfCooperation Council (GCC) countries. A pilot quantitative survey conducted in the United ArabEmirates demonstrates that GCC consumers' age has a positive influence on counterfeit luxuryconsumption. A follow-up qualitative study explores this unexpected result using the functionaltheory of attitudes. It shows that the experience of the region's major socio- economic changesin the last 40 years may explain the shift on how consumers understand the value of things, andtherefore the existence of a positive correlation between age and counterfeit consumption.

Date: 2017-05
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Published in 7e conférence internationale d'Atlas-AFMI, May 2017, Antananarivo, Madagascar

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03987469

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