Comprendre l'attitude à l’égard de la mode pudique en France: Le rôle des valeurs et de la similarité perçue

Alice Audrezet () and Béatrice Parguel ()
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Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2020
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Published in Center of Excellence on Consumers and Marketing Strategy, 2020, Namur, Belgique

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03990611

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